The U.S. Figure Skating Association wanted to raise awareness for the sport of figure skating. They wanted to be known for less sequins and more guts. And those guts translated to perseverance off the ice as well. I helped create the Get Up campaign: a rallying cry that skaters could identify with and that fans could celebrate.
Role: Concept, creative direction, art direction, logo design
Targeted posters and social posts were created as well.
The site featured the campaign film as well as an aggregation of images, tweets, and social posts featuring #GetUp