SAP BE READY

SAP helps business be ready for whatever the day brings. We created this campaign to demonstrate that. In real-time. And with a little help from AI.

10 Days. 4 news stories a day. 10 unique digital installations that went live in major cities and across social.

Each morning, we picked 4 business news headlines and used AI to blend them together into one image. Then we gave an artist 8 hours to use the AI’s image as inspiration and turn it into art. The results were live that same day.