IBM "Lotus Knows"

IBM wanted to show people that Lotus is not just an email program. It's social software, web-based services, widgets, mashups, mobile apps...everything you need to stay connected. I helped create a campaign called “Lotus Knows” which focused on the human benefit, not the the technical feature. We spread the word over different mediums: airplane inflight videos, print, even a bus.

Role: Concept, art direction, design