Lane Bryant's was launching its #PlusIsEqual campaign. I created the concept and design for an online hub: a place where women could rally around the movement and share their views. We featured an anthem spot and helped #plusisequal grow viral on social networks.
Role: Concept, creative direction, art direction, design
People could tweet from the site as well.
The site transitioned to feature the anthem spot and celebrated the models once the campaign launched everywhere.