MARINA GOKMAN
CD / AD
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Lane Bryant #PlusIsEqual

Lane Bryant's was launching its #PlusIsEqual campaign. I created the concept and design for an online hub: a place where women could rally around the movement and share their views. We featured an anthem spot and helped #plusisequal grow viral on social networks.

Role: Concept, creative direction, art direction, design

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People could tweet from the site as well.

People could tweet from the site as well.

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The site transitioned to feature the anthem spot and celebrated the models once the campaign launched everywhere.

The site transitioned to feature the anthem spot and celebrated the models once the campaign launched everywhere.

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