Microsoft was sponsoring the Special Olympic games and wanted to expand the fanbase for Special Olympics athletes. We started with a simple thought: that through shared interests, people could come together despite any perceived differences. The “Together we are more” app was born.
The app allowed people to select their interests and favorite sports, then matched them with an athlete who had similar passions. The person could then send the athlete a cheerCard - a customized postcard which rooted them on in advance of their competition.
Role: Creative Direction